Bridal Service of America
Bridal Service of the nation offers a wide variety of wedding planning services. From coordinating vendors to creating timelines, they work hard to make the process as stress-free and easy as possible for soon-to-be-weds.
On a busy weekend day at the Bridal Mall in Hartford, Connecticut, brides-to-be and their friends and family members coo over tulle. The keep appears more like a petting zoo. The store also sells engraved offers, multitiered sweets and floral arrangements, tuxedo-rental clothes for bridesmaids and groomsmen in their selection of colors and tuxedo sizes, as well as other ceremony supplies.
The store’s owners have been able to fend off a few threats, such as those from online retailers, but their biggest issue is a chain called David’s Bridal, which has about 200 stores nationwide and has been greeted by independent bridal retailers with all the enthusiasm that small booksellers have shown them toward Barnes & Noble or general stores toward Wal-mart. David’s is the largest retailer of bridal and formal wear in the united states, and accounts for twenty per cent of all American bridal gown sales.
Numerous bridal shops are having a hard time putting up a fight with the bigger names, especially in terms of costs. According to a study conducted by the national Retail Federation, which found that people spend on their garments on regular$ 650, the typical cost of a marital outfit has increased by 30 percentage over the past ten years. The average cost of a dress at a full-service department store was$ 350, while a dress at a discount store was$ 250.
Offering more service and better customer service, which is one of the most common ways to compete, you been challenging in a highly competitive industry. Numerous bridal shops now provide a complimentary consultation where the specialist discusses the couple’s goals for the day’s big time and takes a close look at her wardrobe. Some marital shops have yet embraced technology by offering digital fittings so that brides-to-be can see themselves in the gown before making their ultimate purchase.
In the lehenga economy, Pat Mahoney has more than 20 years of experience. She is the author of» Wedding Papers,» four newspaper rows with advice for brides-to-be, a contributing editor for» One mail order bride Perfect Day,» a collection of wedding planning guides, and a speech at American present and table trade shows. Additionally, she has taught hundreds of associates in the wedding industry wedding lessons.
