Media marketing for businesses covers everything from online PR (also known marketingstuff.net/tips-for-creating-an-effective-digital-workplace as ePR) to online content marketing, social media marketing, to sending out branded emails via email. It allows businesses to personalize brands and reach out to targeted audiences across a wide variety of platforms, both paid and free. These platforms also offer a wide variety of ways to target users, by collecting demographic, geographic and personal information that allows messages to resonate with them.