Interpreting Google My Business ranking results provides valuable insights into how users interact with a business profile, helping to assess visibility on the platform. Lastly, prominence refers to how well-known a business is, which can be influenced by factors like customer reviews, backlinks, and overall online presence. Regular updates to your GMB profile can boost your business ranking by enhancing its prominence.
If you want to rank your homepage, read our guide to homepage SEO. If you run a local business and want to rank in local search, read our guide to local SEO. Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed.
- As we mentioned above, it signals to Google that content on the website keeps updating and is fresh.
- Released in April 2015, this machine learning supercomputer not only deciphers the “intent” behind new queries, it also filters the displayed results accordingly.
- By focusing on these essential ranking factors, you can effectively enhance your Google Business Profile map listing and outshine your competition.
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But if you can publish long content you generally should publish long content. This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal.
Finding Keywords for Your Business
For instance, someone searching for ‘how to bake sourdough bread’ isn’t just looking for a brief definition. They need a detailed, step-by-step guide, complete with troubleshooting tips, ingredient explanations, and perhaps a video tutorial. Content that lacks these elements is less valuable and less likely to rank.
Not all searches have a featured snippet, others might even have two, like this one. Mobile usability is a very important part of your Google rank in 2022. If you haven’t developed and tested a mobile site or responsive site yet, this is the year to do it. To measure core web vitals, you might use the Chrome User Experience report, PageSpeed Insights or the Core Web Vitals report on Google’s Search Console tool suite.
If enough users go elsewhere, then you could run the risk of losing your audience and your rankings completely. Poor quality content will obviously lead to poor quality rankings. If your content is inaccurate, shallow, or directly copied from somewhere else, it won’t rank in the SERPs. It’s worth noting that the Position Changes tab will only SEO Anomaly display keywords that have changed positions. So, it won’t show you all the keywords your domain is ranking for.
