Implement schema markup to provide search engines with additional information about your content. This structured data helps search engines understand the context and purpose of your content, which can enhance your visibility in search results. Simple actions like adding schema markup can help search engines understand your page better.
SEO Page Title
- The key is considering what interactive elements would improve your content and what your audience would enjoy using.
- He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates.
- In this chapter, I’ll show you how to optimize your content for a better user experience (UX).
- You can’t say whether your SEO strategy is successful if you don’t track it.
As you can see, what you name your pages, and in what folders you choose to organize your pages, is an important way to clarify the topic of your page to users and search engines. This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable. It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. Page speed is a direct ranking factor, influencing both user experience and Google’s evaluation of your website. Faster pages are more efficient for indexing and offer better user experiences.
Use a descriptive and optimized URL
Now it’s time to optimize your content using a handful of tested on-page SEO techniques. You can also use the Keyword Magic Tool from Semrush to find question keywords. Tracking your rankings in search results can help you understand if the rest of your SEO efforts are working. The most comprehensive website for teaching the fundamentals of search engine optimization. The comparison table below shows the key differences between on-page SEO and technical SEO in an easy-to-understand format.
Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs. However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO SEO Anomaly issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products.
SEO is not about finding one keyword and stuffing it everywhere possible. Yet, it is a common practice to pick one focus keyword and use it in the main on-page elements such as title tag, headings, text and anchor texts. If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant. Prices for on-page SEO services depend on several factors, including your SEO agency, SEO strategy, and more. On average, on-page SEO services cost $1500 to $5000 per month.
